I recognize that purchasing or selling a home is the single largest investment my clients will make in their lives. My goal is that every client’s home provides a sound investment that maximizes equity, provides security for a strong family foundation, and is located within the top ranked school districts in the Silicon Valley.

My mission is to maintain my reputation of honesty and integrity in dealing with all clients and business associates. I will be patient with my clients and be an excellent listener to their needs and wants. I have a sincere understanding and respect for different cultures which make the San Francisco Bay Area such a dynamic, unique, and exciting place to live and raise a family.

I am proud so many people put their trust in my real estate leadership and I look forward to proving my reputation with you.

Alain Pinel: Los Gatos, California: #1 Real Estate Office in Northern California

The Piazza Advantage: “Enhancing People’s Lives”

Executive Experience:

Joe Piazza also founded the Piazza Advantage Group, a consulting practice that specializes on providing optimal business practices for wholesale distributors, manufacturers, franchise businesses, and Internet related companies. The core competency of the Piazza Advantage Group is focused on operational turnarounds, competitive strategies, sales and marketing performance, leadership communication, strategic acquisitions, and brand differentiation. The Piazza Advantage Group through Alain Pinel is also a top producing high-end real estate practice with annual sales over $40 million per year in the Silicon Valley of Northern California.

Joe Piazza Real Estate Profile: "Experience the Piazza Advantage"

v I am a top producing realtor with the #1 High End Residential Brokerage, Alain Pinel

v On average Joe Piazza’s listing clients receive 103% of list price, and buying clients purchase at 93% of list price.

v I maintain a reputation of honesty and integrity in dealing with all clients and business associates.

v Specialization in the Silicon Valley real estate market with emphasis in Saratoga, Los Gatos, Los Altos, Cupertino, Campbell, and San Jose (Almaden Valley, Evergreen, Silver Creek Valley, and Willow Glen)

v I have real business experience to maximize your equity and to minimize your legal liability.

v I will provide daily communication to identify opportunities and eliminate all surprises.

v I will provide free staging advice, host open houses every weekend, and provide maximum local and national advertising of your beautiful home including maximum Internet exposure.

v I am a former Executive Officer of a NYSE & a NASDAQ company, and I have earned a MBA and a finance degree that helps me to be a superior negotiator on your side.

v Most of my transactions average $1.9M in listings and sales but I welcome and enjoy working with all clients including high end real estate, single family homes, condo/town houses, land, and investment/income properties (1031 Exchanges)

v I facilitate all financing, inspections, repair work, staging, and moving for my clients

v I understand and support the emotional process of buying and selling a home

v I have an outstanding network of real estate professionals including financing, title, escrow, legal, inspections, repair work, and local city planning officials.

v I am totally dedicated to protecting my client’s emotional, financial, and legal interests in every transaction.

v I have 24-hour access to all properties on the Multiple Listing Service (MLS).

v I am a member of (NAR) National Association of Realtors, and (CAR) California Association of Realtors.

v I am a member of (SILVAR) Silicon Valley Association of Realtors, and the San Jose Board of Realtors.

v Former Senior VP of Sales and Marketing of a NASDAQ company with annual revenue of $300 million.

v Former Senior Public Auditor with Ernst and Young in San Jose, Ca.

v Top 1% producing Realtor in Silicon Valley and Northern California, President’s Club with Alain Pinel

Business Education:

Pepperdine University: Malibu, CA: Master of Business Administration

University of California, Santa Barbara: BA in Business Economics with an Accounting Emphasis

Joe Piazza: A Top Producing Realtor with Real Business Experience www.PiazzaAdvantage.com

v I am a top producing realtor with the #1 High End Residential Brokerage in Northern California, Alain Pinel

v On average Joe Piazza’s listing clients receive 103% of list price, and buying clients purchase at 93% of list price.

v I maintain a reputation of honesty and integrity in dealing with all clients and business associates.

v I am a long-term relationship realtor not a transactional realtor.

v I have real business experience to maximize your equity and to minimize your legal liability.

v I believe: “Professionalism + Integrity + Action = Results”

v I will provide daily communication to identify opportunities and eliminate all surprises.

v I will provide free staging advice, host open houses every weekend, and provide maximum local and national advertising of your beautiful home including maximum Internet exposure.

v I am a former Executive Officer of a NYSE & a NASDAQ company, and I have earned a MBA and a finance degree that helps me to be a superior negotiator on your side.

v I follow through from the beginning to the end of every transaction.

v Most of my buyers and sellers are repeat clients and referrals.

v Most of my transactions average $1.5M in listings and sales but I welcome and enjoy working with all clients including high end real estate, single family homes, condo/town houses, land, and investment/income properties (1031 Exchanges)

v I facilitate all financing, inspections, repair work, staging, and moving for my clients

v I understand and support the emotional process of buying and selling a home

v I have an outstanding network of real estate professionals including financing, title, escrow, legal, inspections, repair work, and local city planning officials.

v I am totally dedicated to protecting my client’s emotional, financial, and legal interests in every transaction.

v I have 24-hour access to all properties on the Multiple Listing Service (MLS).

v I am a member of (NAR) National Association of Realtors, and (CAR) California Association of Realtors.

v I am a member of (SILVAR) Silicon Valley Association of Realtors, and the San Jose Board of Realtors.

v Den Leader for Pack 222 Boy Scouts, YMCA Adventure Guide Leader, Baseball & Soccer assistant coach

v Financial contributor/ fund raiser to support public elementary schools in Silver Creek Valley, Los Gatos, and Saratoga

v I am 5^th generation to live in Northern Ca., I have lived in Saratoga, Los Gatos, Almaden Valley, & Silver Creek Valley.

v I have superior people skills, strong work ethic, common sense, and a sense of humor.

The Piazza Advantage: Promise to My Valued Sellers

v I will develop a pricing plan, marketing plan, budget, and comparative analysis for your home.

v I will utilize comprehensive pricing comparisons and research to maximize your equity return.

v I will completely differentiate your home from other competing homes on the market.

v I will identify what resources and staging you home will require prior to listing on the market.

v I will advertise on a regular basis in the San Jose Mercury News, Local Papers, Homes and Land, Property Pages, Unique Homes, and Alain Pinel’s exclusive publication named Previews until your home is sold.

v I will provide virtual tours, multiple photos, and priority Internet advertising at www.PiazzaAdvantage.com, www.APR.com and www.Realtor.com with every listing.

v I will outsource professional photography and create four color and high gloss brochures for every listing.

v I will submit a detailed listing to the Multiple Listing Service including several pictures and a virtual tour.

v I will install a professional Alain Pinel distinguished sign and install a security lockbox to allow access.

v I will send over 1500 emails with pictures to fellow Alain Pinel Realtors in Northern California

v I will direct market to 250-500 neighbors to encourage their friends and family members to visit your home.

v I will personally host open houses on Saturday and Sunday from 1:30-4:30PM supported by local newspaper and Internet open house advertising. (Open Houses will be scheduled and approved by all clients)

v I will personally host Alain Pinel tours and other realtor tours.

v I will provide a weekly status report on market conditions and recent sales activity for all listing clients.

v I will facilitate the completion of all inspections, repairs, staging, and the entire escrow process.

v I am dedicated to protecting my client’s emotional, financial, and legal interests during and after the selling process.

v I will personally call to follow up and thank every Realtor and potential buyer who will tour your home.

v Selling your home is a team process, I promise to be patient and listen to your needs.

v Through excellent communication I will eliminate surprises and keep you completely informed.

v I will lead the selling process with professionalism, integrity, and action.

v I will negotiate the best sales price and terms. I am willing to align our economic interests to reach our ultimate goal.

The Piazza Advantage: Promise to My Valued Buyers

v I will develop a specific buying plan for buyers based upon location, budget, schools, commute, neighborhood, lot size, square footage, terms, and timing.

v I will research, preview, tour open houses, and produce property profile reports for all homes in our search criteria.

v I will negotiate the best price, terms, contingencies, and the personal desires of my buyers.

v I will provide a weekly status report and daily communication on any new listings or price changes.

v I will be informed on all inventory, pricing, and market conditions in your search criteria.

v Buying a home is a team process, I promise to be patient and listen to your needs.

v I will actively describe your home search criteria at all office and board meetings.

v I will utilize comprehensive pricing comparisons and research to negotiate the best purchase price.

v I will provide immediate listing alerts and virtual tour/ photos to all buyer clients at www.PiazzaAdvantage.com and www.APR.com

v I will send over 1,500 emails describing your specific buying needs to Alain Pinel Realtors in Northern Ca.

v I will personally attend open houses on Saturday and Sunday with by buying clients.

v I will facilitate the mortgage and escrow process including completion of all inspections, repairs, and contingencies.

v I am dedicated to protecting my client’s emotional, financial, and legal interests during and after the buying process.

v I will personally call to follow up with every Realtor and potential seller who matches our home purchase criteria.

v Buying your home is a team process, I promise to be patient and listen to your needs.

v Through excellent communication I will eliminate surprises and keep you completely informed.

v I will lead the buying process with professionalism, integrity, and action.

Piazza Advantage Marketing Strategy:

· Place a distinguished Alain Pinel sign on your property

· Arrange high quality photography on your home

· Order a premium virtual tour for you home and post to 135 of the top internet web sites

· Design and prepare a professional, full color property brochure consistent with Alain Pinel proven branding strategy

· Distribute your property brochures to select area residents, luxury real estate professionals and my network offices throughout California representing thousands of top producing agents

· Prepare a feature release regarding your property for distribution to local an regional media

· Showcase you property with multiple property photos, nationally and internationally through APR.com, Realtor.com, MLS.com, YahooRealEstate.com, Trulia.comAPR.com, Zillow.com,

· Target potential high-end buyers through our exposure in national and international publications such as the Property Pages, Homes and Land, The Wall Street Journal, and Unique Homes Magazine, Luxury Homes Magazine, Gentry

· Generate interest of luxury properties such as yours through direct mail and full-color high image magazines, which is direct mailed to more than 50,000 owners of exceptional properties throughout California

· Develop buyer interest for properties such as yours through Luxury International Homes & Estates Magazine, distributed to more than 100,000 national and international ultra-affluent prospective buyers

· Direct mail to potential luxury home buyers throughout Northern California

· Attract buyers through television, radio and national direct advertising, providing name recognition and top-of-mind awareness of Alain Pinel International Properties

· Expose your property to over 110,000 networked top sales professionals worldwide.

· Hold a Broker’s open house to assure maximum exposure to the area’s finest Realtors

· Gain the inside track to affluent prospects around the globe through our network of producing affiliate offices.

· Create prospect awareness for properties in all ranges through one of the largest broker referral networks in North America.

· Network with other Realtors on a daily basis, by telephone, direct mail or email

· Present your property to past, present, and future buyers currently working with Joe Piazza interested in your type of property, area and price range

· Keep you informed regarding showings, inquiries, advertising and overall market activity

Joe Piazza Internet Advertising Program:

Joe Piazza will also provide a significant amount of Internet Exposure for your Home!

A full color virtual tour and property flier with specific property details and multiple pictures will be posted to the following:

Major National Real Estate Web Sites:

Realtor.com Juno Netscape

APR.com My Blue Light MSN

ColdwellBanker.com Net Zero Wall Str

RealEstate.com Home Debut Excite

MLS Yahoo Real Estate Classifieds Homes.com

AOL Craig’s List NBC Networks

Digital Cities DuPont Registry CBS Networks

Compuserve Homes.com ABC Networks

Daily Herald Google Base Fox Networks

New York Times Zillow Trulia

JOSEPH P. PIAZZA

• (408) 410-5020 (Cell) • jpiazza@apr.com • www.PiazzaAdvantage.com

OBJECTIVE

Alain Pinel and I are poised to deliver the highest degree of service through our unmatched global network, nationally acclaimed marketing resources, and through my business experience and real estate expertise of the Santa Clara County market. If you or your friends or family are buying or selling your home, I would be honored to be your realtor.

EDUCATION

Pepperdine University, Malibu, CA. 1999 - 2001

Master of Business Administration

University of California, Santa Barbara, CA. 1985 -1989

Bachelor of Arts Degree in Business Economics with a Finance Emphasis

STRENGTHS

Specialization on the local real estate market in Saratoga, Los Gatos, Almaden Valley, and Silver Creek/Evergreen.
Commitment to quality, excellence, education and total client satisfaction
Skilled negotiator to maximize value and return on investment for buyers and sellers
Savvy legal, finance, estate, and negotiation experience
Specialized in high end residential and investment property
Total dedication to protecting my client’s emotional, financial, and legal interests
Implementing effective marketing plans, and strategies that maximize the value of my client’s home.
Selling and buying your home is a team process, I promise to be patient and listen to your needs
I will lead the entire selling process with professionalism, integrity, and action

· Superior people skills, strong work ethic, common sense, and a sense of humor

EXPERIENCE

Chief Executive Officer: Piazza Advantage Group, Los Gatos, CA. (2003-Present) I am a top 1% producing real estate agent in Santa Clara County with emphasis in Saratoga, Los Gatos, Almaden Valley, and all of San Jose. . The Piazza Advantage Group through Alain Pinel is a top 1% producing real estate group in the Silicon Valley selling $40M to $50M per year of high end real estate producing $1.3 Billion in sales in the Silicon Valley. Please see www.PiazzaAdvantage.com for more listing and selling information. My average transaction price is $2.1M, and when representing listing clients I average 99% of the list price and when representing buyers I average 92% of the list price. I recognize that purchasing or selling a home is the single largest investment my clients will make in their lives. My goal is that every client’s home provides a sound investment that maximizes their equity, provides security for a strong family foundation, and is located within the top ranked school districts in the Silicon Valley.

My mission is to maintain my reputation of honesty and integrity in dealing with all clients and business associates. I will be patient with my clients and be an excellent listener to their wants and needs. I have a sincere understanding and respect for different cultures, which make the San Francisco Bay Area such a dynamic, unique, and exciting place to live and raise a family

Chief Executive Officer: Ducati North America, Cupertino, CA (2002-2003). Ducati North America is the largest subsidiary of Ducati Motor Holding Spa., a public company on the NYSE and Milan Exchange with annual revenues of $420 million. Ducati is recognized as a premier motorcycle brand with international recognition for superior performance, styling, lifestyle, and Italian heritage. Ducati has been victorious in 11 of the last 12 World Super Bike Championships, and has more podium victories than Honda, Yamaha, Suzuki, and Kawasaki combined.

• Responsible for the organizational restructuring and relocation of the company to California in order to maximize sales, increase services, train dealerships, and increase press interaction.

• Responsible for driving strategic and operational improvements in sales, marketing, purchasing, manufacturing, forecasting, distribution logistics, customer service, and e-commerce.

• Total P&L responsibility focused on achieving sales and profitability financial targets.

• Implemented financial management principles through consistent monthly reporting standards, and improved capital investment discipline, and improved internal controls and budgeting processes.

• Monitored financial performance and provided detailed analysis on operating results of each sales region relative to established objectives to insure that appropriate steps are taken to maximize market conditions.

• Implemented a new enterprise computer system, Oracle 11i, and implemented an Internet based business-to-business communication and ordering system for all North American dealers.

• Strong experience and relationships with all motorcycle industry publications and non sector publications such as Wall Street Journal, Forbes, CNN, Sports Illustrated, Robb Report, GQ, Men’s Health, and Vogue.

• Negotiated and outsourced parts distribution and warranty services to UPS Worldwide Logistics in order to improve cost, distribution efficiency, and to ensure complete and timely delivery to our customers.

• Developed excellent business plans for products with a high degree of brand recognition, innovation, and design that command premium prices with high margins.

• Reduced headcount 20%, increased sales registrations 16%, responsible for all legal and racing activities.

• Hired 60% new staff, provided extensive training, and provided performance measurements for all employees to measure and insure the achievement of all financial and operational goals on a yearly basis.

Senior Vice President Sales & Marketing: Global Motorsport Group/Custom Chrome, Morgan Hill, CA. (1998- 2002). Global is the largest independent manufacturer and distributor of after-market parts and accessories for Harley Davidson and Japanese motorcycles. Global has worldwide sales revenue in excess of $260 million and distributes its products to over 10,000 retail dealerships in over 20 countries. Global is the holding company of Custom Chrome, Chrome Specialties, and Motorcycle Stuff. Sales and EBITDA increased 36% and 18% respectively in 2000.

• Directly managed 3 vice presidents, 9 sales managers, 6 marketing managers, and 170 sales representatives in telemarketing sales, outside sales, business development, and customer service.

• Complete P&L responsibility of our largest acquisition, Motorcycle Stuff, with $50M in sales revenue.

• Directly responsible for $25M of new sales revenue from motorcycle OEM manufacturers.

• Implemented a new outside sales force that worked as a cohesive team with inside sales representatives.

• Implemented a completely new commission pay structure that produced 16% sales growth after the first year.

• Managed all domestic and international sales with the focus on exceeding sales and margin projections, and providing long-term growth and stability through account penetration and product diversity.

• Consulted daily with the executive management team in defining sales goals, strategies, customer service objectives, and developed long and short-term implementation plans.

• Responsible for worldwide advertising, E-commerce strategies, technical sales seminars, trade shows, consumer shows, sales promotions, 2,000 page catalog production, and inventory reduction plans.

• Key executive in all acquisitions, corporate strategies, yearly plans, and high yield road shows.

General Manager: Helmet House Inc., Calabasas Hills, CA. (1996-1998). General Manager of the largest motorcycle helmet, leather apparel, and accessories distributorship. Directly responsible for the national sales and marketing to over 6,000 Japanese and Harley motorcycle dealerships.

• Complete profit and loss responsibility including the management of the sales team, operations, inventory control, purchasing, marketing, product development, accounting, and human resources.

• Directly managed 7 managers including over 35 outside and telemarketing sales representatives, and over 45 employees in operations, customer service, accounting, purchasing, and human resources.

• Increased gross margins from 36% to 39.2% with an 18% increase in yearly sales.

Regional Sales/ Branch Manager: Tucker Rocky Distributing, Sunnyvale, CA. (1992- 1996). Western regional sales and operations manager of a $275M motorcycle parts and accessory distributor. Directly responsible for total profit and loss, sales, marketing, and the distribution operations in the Western United States.

• Managed the sales and profitability of 20 sales representatives throughout the Western United States, and managed an operations staff of 30 individuals in a 100,000 sq. ft. distribution center.

• Responsible for forecasting, budget and revenue reporting, and monthly reporting of all sales activities including win/losses and internal/external factors affecting the sales progress.

• Increased sales over 15% for four consecutive years, and increased gross margins 3%.

Senior Public Accounting Auditor: Ernst and Young, San Jose, CA. (1990-1992). Senior Auditor at the largest international public accounting firm. Clients have ranged from high tech publicly traded corporations to manufacturing and distribution organizations. Responsibilities as a senior auditor and business consultant have included offering quality consulting services, participation in mergers, acquisitions, and IPOs, and providing the accounting and auditing demands for Fortune 100 companies and start up companies that had the potential of becoming a public company.

JOSEPH P. PIAZZA

• (408) 410-5020 (Cell) • jpiazza@apr.com • www.piazzaadvantage.com

Joe Piazza References:

Mr. Jim Goetz (Client)

Sequoia Capital

General Partner

goetz@sequoiacap.com

Mobile: 408-888-7892

Work: 650-854-3927

Mr. Dave Pitzen (Client)

Pacific Diversified Builders

President

Work: 408-279-6625

Cell: 408-605-3637

Mr. Perry Taormina (Client)

Cellular Image

CEO and Chairman

Mobile: 415-516-1207

Perry01010@aol.com

Mr. Robert Nickell (Mentor)

Tucker Rocky Distributing

CEO and Chairman

ran1809@aol.com

Work: 214-855-2005

Mobile: 972-742-7471

Mr. Tom Melendrez (MBA)

Exar Corp.

VP General Council

thomas.melendrez@exar.com

Work: 510-668-7112

Mr. Greg Gaches (Client)

CEO and President

Cable Connection

ggaches@cable-connection.com

Cell: 408-656-0672

Darko & Jagoda Degoricija (Client)

Intel Director

Cell: 408-313-4867

darkodegoricija@intel.com

Randy & Tony Ditzler (Client)

Sequioa Capital

ditzler@sequoiacap.com

408-358-1942

408-656-7539

Mr. Tom Dyal (Client)

Redpoint Venture Partners

General Partner

tdyal@redpoint.com

Work: 650-926-5600

Karen & Jeff Loebbaka (Client)

Seagate Senior Vice President

Mobile: 408-406-9282

Jeff.loebaka@seagate.com

Dr. Aaron Hayashi (Client)

Mobile: 408-568-4519

Amy & Dave Borgese (Client)

Compcom Vice President

dborgese@compcom.com

Mobile: 408-655-4636

Tom Hogan & Pam Pearson

Oracle VP and Vital Signs VP

thogan@catapultdirect.com

Cell:408-691-2915

Ken & Dana Arnold (Client)

San Jose Sharks VP Marketing

Cell: 408-221-6653

Other: 408-806-2533

Bill & Sandy Willis (Client)

Sony & Nintendo

Cell: 408-499-6320

sbwillis@pacbell.net

Keith & Theresa Uchida (Client)

Google and Brocade

kiethuchida@comcast.net

Cell: 408-930-3647

Zahid & Noreen Hussain (Client)

Brocade Vice President Engineering

Cell: 408-250-9455

noreenh@mac.com

Kevin & Erica Connors (Client)

API Vice President

Cell: 408-896-6780

Cell: 408-476-0077

ericazc@mindspring.com

Jeff & Laura Saunders (Client)

Nvidia Director

jeff@jeffsaunders.com

Cell: 310-918-8953

Todd and Lorraine Miller (Client)

Nvidia Sales Director

tmiller@nvidia.com

Cell: 408-608-9476

Jim & Sally Johnson (Client)

Chairman Cable Connection

408-888-8620

John & Ruby Hall (Client)

Senior Vice President Oracle

John.l.hall@mac.com

Cell: 408-832-8433

Omar Hamoui (Client)

CEO and President

omarhamoui@gmail.com

Cell: 650-353-6697

Jeff Ramona (Client)

Private Investor and Developer

jeffpcm@aol.com

Cell: 408-568-9476