Joe Piazza's Mission Statement

I recognize that purchasing or selling a home is the single largest investment my clients will make in their lives.  My goal is that every client’s home provides a sound investment that maximizes equity, provides security for a strong family foundation, and is located within the top ranked school districts in the Silicon Valley. 

My mission is to maintain my reputation of honesty and integrity in dealing with all clients and business associates.  I will be patient with my clients and be an excellent listener to their needs and wants.  I have a sincere understanding and respect for different cultures which make the San Francisco Bay Area such a dynamic, unique, and exciting place to live and raise a family.

I am proud so many people put their trust in my real estate leadership and I look forward to proving my reputation with you.

Joe Piazza                    

MBA, President's Club

Coldwell Banker Previews, Los Gatos, California

Call for a Complimentary Evaluation

Joe Piazza: MBA

Wall Street Journal Top Producing Realtor 2010-Present

Coldwell Banker Previews: Los Gatos, California: #1 Top Producing Agent

410 North Santa Cruz Ave

Los Gatos, Ca. 95030

Mobile: (408) 410-5020

Web:     www.PiazzaAdvantage.com

Email:  joe.piazza@cbnorcal.com 

 The Piazza Advantage: “Enhancing People’s Lives” 

• Building Substantial Homeowner’s Equity over time
• Improving One’s Sense of Community
• Strengthening the Family Foundation
• Finding a Home with Strong Public Schools

The Piazza Advantage: “Enhancing People’s Lives”           

• Former CEO of a subsidiary NYSE company with annual revenues of $1 Billion.
• Former Senior VP of Sales and Marketing of a NASDAQ company with annual revenue of $300 million.
• Former Senior Public Auditor with Ernst and Young in San Jose, Ca.
• Top 1% producing Realtor in the Silicon Valley, Northern California, and the Nation with Coldwell Banker Previews
• Top Individual Realtor with Coldwell Banker in 2003-2008 in the Saratoga and Los Gatos Offices
• Top Individual Realtor in Los Gatos in 2009-Present
• Top Individual Realtor in the Silicon Valley/Santa Clara County 2012-Present per the Wall Street Journal
• Top 100 to 130 Individual Realtor in the Nation 2010-Present per the Wall Street Journal

Business Education:

Pepperdine University: Malibu, CA: Master of Business Administration

University of California, Santa Barbara: BA in Business Economics with an Accounting Emphasis

Joe Piazza: A Top Producing Realtor with Real Business Experience 

• I am a top producing realtor with the #1 Residential Brokerage, Coldwell Banker Previews.
• On average Joe Piazza’s listing clients receive 99% of list price, and buying clients purchase at 91% of list price.
• I maintain a reputation of honesty and integrity in dealing with all clients and business associates.
• Specialization in the Silicon Valley real estate market with emphasis in Saratoga, Los Gatos, Los Altos Hills, Palo Alto/Menlo Park, Portola Valley, and San Jose (Almaden Valley, Evergreen, Silver Creek Valley, and Willow Glen)
• I am a long-term relationship realtor not a transactional realtor.
• I have real business experience to maximize your equity and to minimize your legal liability.
• I believe: “Professionalism + Integrity + Action = Results”
• I will provide daily communication to identify opportunities and eliminate all surprises.
• I will provide free staging advice, host open houses every weekend, and provide maximum local and national advertising of your beautiful home including maximum Internet exposure.
• I am a former Executive Officer of a NYSE & a NASDAQ company, and I have earned a MBA and a finance degree that helps me to be a superior negotiator on your side.
• I follow through from the beginning to the end of every transaction.
• Most of my buyers and sellers are repeat clients and referrals.
• Most of my transactions average $2.5M to $3M for individual listings and sales but I welcome and enjoy working with all clients including high end real estate, single family homes, condo/town houses, land, and investment/income properties (1031 Exchanges)
• I facilitate all financing, inspections, repair work, staging, and moving for my clients
• I understand and support the emotional process of buying and selling a home
• I have an outstanding network of real estate professionals including financing, title, escrow, legal, inspections, repair work, and local city planning officials.
• I am totally dedicated to protecting my client’s emotional, financial, and legal interests in every transaction.
• I have 24-hour access to all properties on the Multiple Listing Service (MLS).
• I am a member of (NAR) National Association of Realtors, and (CAR) California Association of Realtors.
• I am a member of (SILVAR) Silicon Valley Association of Realtors, and the San Jose Board of Realtors.
• Fund raiser and public speaker/ role model for the Silicon Valley Role Model Program for underprivileged school districts in Santa Clara County
• Financial contributor/ fund raiser to support public elementary schools in Silver Creek Valley, Los Gatos, and Saratoga
• I am 5^th generation to live in Northern Ca.; I have lived in Saratoga, Los Gatos, Almaden Valley, & Silver Creek Valley.
• I have superior people skills, strong work ethic, common sense, and a sense of humor.

 Why Choose Joe Piazza & Coldwell Banker Previews to Sell or Buy your Next Home?

• Coldwell Banker Previews is the No. 1 producing high end real estate firm (Market Share & Sales) in the Silicon Valley & Northern California. (#1 sales in Los Gatos, Saratoga, Los Altos, Palo Alto, Almaden Valley, Silver Creek, Campbell, & Cambrian)
• Coldwell Banker Previews' has worldwide brand recognition for real estate excellence through the Leading Real Estate Companies of the World with 1.4 million transactions valued at $400 Billion annually – more than any other real estate network
• The Leading Real Estate Companies of the World has the highest number of sales among the top 500 residential firms in the country, according to research source REAL Trends
• Leading Real Estate Companies of the World is a pedigree denoting the very best companies with the most qualified clientele, who wish to do business with similar firms in their new destination locations, attracting potential buyers for your home as a result. 
• Coldwell Banker Previews' network has more home sales above $1.5 million price point than any other network
• Coldwell Banker Previews’ network represents 31% of all sales in the United States representing 285,000 more sales than Coldwell Banker.
• As soon as your home is posted on my website, it is immediately accessible from the websites of the top real estate firms in the world offering nearly million listings online.
• Coldwell Banker has over 30 offices in the Silicon Valley, over 1,500 sales professionals in Northern California, and their sales professionals on average produce over three times the average of our nearest competitor.
• Coldwell Banker Previews Northern California is spending $5 million per year on search engines like Yahoo, Google, Zillow,Realtor.com, Trulia, and the San Jose Mercury News online to position buyers in front of our clients’ home on four leading websites: www.cbnorcal.com, www.LeadingLuxuryHomes.com , www.PiazzaAdvantage.com, and www.Realtor.com.
• Coldwell Banker Previews has the #1 real estate website in Northern California at www.cbnorcal.com and www.LuxuryRealEstate.com, with over 35 million hits per month representing over a dozen Listing services in Northern California with over one million plus hits per day and clearly the number one most visited luxury real estate web site.
• All Coldwell Banker Previews listings will be priority listed onwww.Realtor.com where over 86% of home buyers use this site for finding their new home.
• Coldwell Banker Previews is the No. 1 advertiser per year in the San Jose Mercury News, Local Newspapers, Local Radio, Local Television, Wall Street Journal, Home and Design, Homes & Land, Property Pages, Unique Homes, and Previews.
• Coldwell Banker Previews Realtors over the last 10 years have sold more homes over $1 Million in Northern California over any other real estate company.
• Coldwell Banker Previews represented the most amount of million dollar plus homes with over $12 Billion in sales volume in Northern California and voted The Best Broker for Luxury Homes in the Silicon Valley from 2005 to Present from the San Jose Mercury News.
• Coldwell Banker Previews Northern California has the most powerful combination of legal expertise and litigation counsel for our sales associates and clients to support legal issues and to prevent lawsuits and claims.
• Coldwell Banker Previews through Leading Real Estate Companies of the World represent the greatest percentage of the national relocation business, with hundreds of thousands annual transfers which provide our selling clients with qualified buyers who will be among the first to learn about Coldwell Banker Previews listed homes for sale.
• Coldwell Banker Previews Realtors has the most experienced agents and managers in the business which explains why we enjoy a leadership position in the Bay Area real estate for the last 18 years.
• Coldwell Banker Previews is totally focused on only the Bay Area real estate market and is recession resistant compared to other national real estate firms in weaker markets with less experienced agents
• Coldwell Banker Previews sets expectations, we attract the best realtors, we sell the best homes, and we are focused on the Bay Area!

 

Coldwell Banker Preview #1 Market Share in Santa Clara Valley

#1 in Sold Listings for Sellers over $1.5M

#1 in Sold Properties to Buyers over $1.5M

#1 in Relocation to Silicon Valley                                

#1 in Local and National Advertising                         

#1 San Jose Mercury News and Local Newspapers

#1 Relocation with Fortune 500 Companies              

#1 Real Estate Site: www.cbnorcal.com, www.LeadingLuxuryHomes.com

#1 Referral Network

#1 Legal Support and Services for our clients

#1 Marketing Support for Clients                                

#1 Brand Recognition Leading Real Estate Companies of the World

The Piazza Advantage: Promise to My Valued Sellers 

• I will develop a pricing plan, marketing plan, budget, and comparative analysis for your home.
• I will utilize comprehensive pricing comparisons and research to maximize your equity return.
• I will completely differentiate your home from other competing homes on the market.
• I will identify what resources and staging you home will require prior to listing on the market.
• I will advertise on a regular basis in the San Jose Mercury News, Local Papers, Homes and Land, Property Pages, Unique Homes, and Coldwell Banker's exclusive publication until your home is sold.
• I will provide virtual tours, multiple photos, and priority Internet advertising at www.PiazzaAdvantage.com, www.cbnorcal.com and www.Realtor.com with every listing.
• I will outsource professional photography and create four color and high gloss brochures for every listing.
• I will submit a detailed listing to the Multiple Listing Service including several pictures and a virtual tour.
• I will install a professional Coldwell Banker sign and install a security lockbox to allow access.
• I will send over 1500 emails with pictures to fellow my Realtors in Northern California
• I will send over 3800 emails with pictures to Joe Piazza’s potential buyers in my highly qualified list of potential buyers.
• I will direct market to 500 neighbors to encourage their friends and family members to visit your home.
• I will personally host open houses on Saturday and Sunday from 1:30-4:30PM supported by local newspaper and Internet open house advertising. (Open Houses will be scheduled and approved by all clients)
• I will personally host Coldwell Banker Previews tours and other realtor tours.
• I will provide a weekly status report on market conditions and recent sales activity for all listing clients.
• I will facilitate the completion of all inspections, repairs, staging, and the entire escrow process.
• I am dedicated to protecting my client’s emotional, financial, and legal interests during and after the selling process.
• I will personally call to follow up and thank every Realtor and potential buyer who will tour your home.
• Selling your home is a team process, I promise to be patient and listen to your needs.
• Through excellent communication I will eliminate surprises and keep you completely informed.
• I will lead the selling process with professionalism, integrity, and action.
• I will negotiate the best sales price and terms. I am willing to align our economic interests to reach our ultimate goal.

The Piazza Advantage: Promise to My Valued Buyers

• I will develop a specific buying plan for buyers based upon location, budget, schools, commute, neighborhood, lot size, square footage, terms, and timing.
• I will research, preview, tour open houses, and produce property profile reports for all homes in our search criteria.
• I will negotiate the best price, terms, contingencies, and the personal desires of my buyers.
• I will provide a weekly status report and daily communication on any new listings or price changes.
• I will be informed on all inventory, pricing, and market conditions in your search criteria.
• Buying a home is a team process, I promise to be patient and listen to your needs.
• I will actively describe your home search criteria at all office and board meetings.
• I will utilize comprehensive pricing comparisons and research to negotiate the best purchase price.
• I will provide immediate listing alerts and virtual tour/ photos to all buyer clients at www.PiazzaAdvantage.com.
• I will send over 1,500 emails describing your specific buying needs to Coldwell Banker Previews in Northern Ca.
• I will personally attend open houses on Saturday and Sunday with by buying clients.
• I will facilitate the mortgage and escrow process including completion of all inspections, repairs, and contingencies.
• I am dedicated to protecting my client’s emotional, financial, and legal interests during and after the buying process.
• I will personally call to follow up with every Realtor and potential seller who matches our home purchase criteria.
• Buying your home is a team process, I promise to be patient and listen to your needs.
• Through excellent communication I will eliminate surprises and keep you completely informed.
• I will lead the buying process with professionalism, integrity, and action.

Piazza Advantage Luxury Home Marketing Strategy 

• Place a distinguished Coldwell Banker Previews sign on your property
• Arrange high quality photography on your home with drone video
• Order a premium virtual tour for you home and post to 650 of the top internet web sites
• Design and prepare a professional, full color high gloss property brochure
• Distribute your property brochures to select area residents, luxury real estate professionals, and our network of offices
• Prepare a feature release regarding your property for distribution to local and regional media
• Showcase you property with multiple property photos, nationally and internationally through Realtor.com, cbnorcal.com and MLS.com, our Internet websites which generate more than 35 million viewings per month
• Convert your listing into 43 languages that will be shown in 58 countries
• Target potential high-end buyers through our exposure in national and international publications such as The Wall Street Journal, Unique Homes Magazine, Luxury Real Estate, Robb Report, Gentry, Home & Land, and Property Pages
• Generate interest in Leading Real Estate Properties of the World properties through direct mail or our full-color, proprietary magazine known as Luxury Real Estate, which is direct mailed to more than 50,000 owners of exceptional properties throughout California
• Direct mail  to our potential luxury home buyers lists throughout Northern California
• Attract buyers through television, radio and national direct advertising, providing name recognition and top-of-mind awareness of Coldwell Banker Previews International
• Expose our Luxury properties to over 140,000 networked sales professionals worldwide
• Hold a Broker’s open house, twilight tours, and Luxury home tours to assure maximum exposure to the area’s finest Realtors and their qualified buyers.
• Gain the inside track to affluent prospects around the globe through our network of 5,500 offices and 700 Leading Real Estate Properties of the World with International offices in 35 countries
• Increase interest in Luxury properties like yours through Coldwell Banker Previews affiliation with Leading Luxury Home Services, the largest relocation network in the world
• Create prospect awareness for properties in all ranges through one of the largest broker referral networks in North America, generating more than 125,000 referrals each year
• Network with other Realtors on a daily basis, by telephone, direct mail or email
• Present your property to past, present and future Coldwell Banker Previews Luxury prospects interested in your type of property, area, and price range
• Keep you informed regarding showings, inquiries, advertising and overall market activity

Joe Piazza Internet Advertising Program:

 Joe Piazza will also provide a significant amount of Internet Exposure for your Home! My website www.PiazzaAdvantage.com  has generated over 8,000,000 hits to my listings. A full color virtual tour and a high quality property flier in a PDF format with specific property details and multiple pictures will be posted to the following leading real estate websites.

Joe Piazza

President’s Club, MBA

Top 1% Producing Agent in Northern California

Coldwell Banker Previews: #1 Real Estate Office in Northern California

410 North Santa Cruz Ave

Los Gatos, Ca. 95030

Mobile: (408) 410-5020

Web:     www.PiazzaAdvantage.com       

Email:  joe.piazza@cbnorcal.com